This is a PREOWNED book but 100% Guaranteed Satisfaction. Please examine the pictures carefully because the item in them is the exact one you will receive. Also, don't hesitate to ask for any other photos if needed. You may note some remnants of your book's past life - an autograph, an inscription, a dog-eared corner, or some yellowed pages. We do our very best to notate any flaws, but occasionally we may miss something. If you're not satisfied, please take advantage of our free return policy. We are a small Veteran owned business and truly appreciate your patronage. Ships well packaged and via USPS Media Mail, unless otherwise requested (may result in an additional charge). Will ship out next business day after payment is received in most cases, no more than than the 2nd business day after payment. _________________________________________________________________ Does your competitor always get the sale, even though your products and service are just as good, if not better? Why are some companies once-trusted brands now deemed worthless? Do you have to continually sell to your existing customers as though they are ones? After many years of diligent research and work with a wide range of clients, consultant and speaker C. Richard Weylman has the answer to these questions. Customers dont care if a business is different or that its products are unusual. Trumpeting achievements such as We were voted #1 again, Rated best service three years running, or Were experienced doesnt engage buyers emotionally. It is seller-centric thinking in a buyer-centric world. When customers decide where to buy, they have one thing in mind: Why should I do business with this company? Will it solve my problem, today? Buyers want to do business with companies willing to make a customer-centric promise of expected outcome: up-front and unconditional. This isnt just a slogan; it has to be in the companys DNA, consistently delivered through all parts of the organization. The Power of Why shows readers how to elevate their business performance regardless of their situation or position. Offering the same actionable, hands-on strategies Weylman has used to help companies of all sizes grow in the toughest conditions, The Power of Why is the new manual for business survival and growth.