Relentless Simplicity - The Bonanza Blog

Welcome to the Bonanza Blog! Find all the latest news about our online marketplace, with information about getting the most out of selling online and effectively managing your online shop.

How Bonanza's Two Most Popular Tools Got Better in 2021

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Happy 2022! In 2021 we again turned to you, our sellers, to direct our work on the site. We listened to your feedback and heard the two most important features to our sellers are the eBay importer and our advertising program. In addition to refining the eBay importer, we worked with Google Shopping to improve the visibility of our sellers' listings for the new year. Curious about these updates? Read below for more details!

Improvements to the Importer

With stability in mind, we completed work to update and improve our eBay importer. Since eBay regularly makes changes to the way they process listings and sales, we are always making adjustments to match their updated regulations. This means you can synchronize your listings between eBay and Bonanza with confidence. Contact our support team so they can review your settings and ensure you are set up correctly for your business model.

One common question about syncing with eBay is whether the importer will update prices. The daily sync will only update quantities, so when you have pricing changes, just select the option to "Import new and revised items (overwrite of existing items)". This option will update the price and any other changes... (continued)


Handling Holiday Returns

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A huge shout-out to all of the amazing sellers here at Bonanza this holiday season! Thanks for all you do to keep customers happy and coming back to the site. We appreciate your efforts and are working hard to support you in your business.

While the holidays bring extra sales, there are also inevitably returns to go along with them. Returns are a fairly common occurrence for e-commerce businesses, but you can use the experience to your advantage. The right policy and procedures can boost repeat purchases and earn customer loyalty. In this article, we will review our refund process all the way through to our sellers getting their refund for the commission fee.

Bonanza is home to over 40,000 sellers, each with unique business needs and individual policies. There’s no “one size fits all” return process at Bonanza because we want you to have the option to handle returns in a way that works best for your business. However, there are three major steps to processing a return on Bonanza, each customizable to your business model.

Step 1: Receiving the returned item

Customers are often disappointed or frustrated when an item they bought doesn’t work out, so keeping a... (continued)


Holiday tips from our Seller Advisory Panel

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By golly, be jolly! It's the holidays, and the experienced sellers on our Seller Advisory Panel have kindly shared their tips to promote sales and goodwill at Bonanza.

Are you ready? Great! Let's start with Tom, who has been selling on Bonanza since 2008.

Tom at ShopperLane Surplus & Resale

Consider using Bonanza's TurboTraffic(TT) advertising feature to increase your holiday sales. As Bonanza indicates, "TurboTraffic increases your advertising bids, boosts visibility on Google Shopping, and drives more shoppers to your items each day. Many sellers using TurboTraffic see their traffic and sales double or triple." I use it during the holiday season on select items (usually holiday related, or items that tend to sell well during the holidays) to increase advertising views. Choosing the items that I want to advertise allows me to focus my advertising dollars on items that are higher in demand during that period. Also, I can choose between advertising levels to get maximum views during a shorter period of time (spending my dollars quickly) or I can spread out my advertising over a longer period to get the maximum value for my dollars. The best part is that when TT sales occur, some of those... (continued)


Enter to Win Bonanza TurboTraffic for the Holidays!

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It's that time of the year again: we're having our TurboTraffic Raffle! We want to help you take advantage of the traffic increase during the holiday season so we're giving ten lucky sellers a free TurboTraffic pack to get things rolling. Just leave a comment below and you will be automatically entered into our raffle; it's that easy!

Since people shop online for most items year-round, TurboTraffic packs are effective anytime, but they work best during the busiest shopping season - can you say, Black Friday? Cyber Monday? The entire month of December?

The holiday season offers more bang-for-your-advertising-buck because shoppers are urgently purchasing gifts and are more likely to convert into sales. Make sure you have your listings set up for search optimization for the best results. 

TurboTraffic packs are one-time “booster packs” you can purchase to double or triple your shopper traffic for a short period of time (usually a few days). Typically, TurboTraffic purchased via an individual pack will start within 24 hours of purchase. You can even purchase multiple packs so that they run back-to-back and continue to drive traffic to your booth.* Any individual TurboTraffic packs you purchase will activate once your current TurboTraffic (associated with... (continued)


Bonanza Holiday Sale Open to all Sellers

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It's time for Bonanza's annual holiday sale! Consumers are getting an early start on shopping this year which makes this your time to shine! Participation in our community sale is easy, and it's a great way to kickoff the holiday shopping season.

All you have to do is create a coupon for your booth using the redemption code "BonanzaHolidays2021". Each seller can set their own discount for the code.

Everyone can join in!

  • The sale is aimed at buyers looking to get an early start on their holiday shopping so items are likely to arrive by December 24 despite delays in supply chains and shipping services.
  • Our Community Sale will start on November 10th and run through November 17th, 2021.
  • Sellers can participate by creating a coupon code and naming it 'BonanzaHolidays2021'.
  • You can choose any discount percentage or dollar amount for your coupon. Although your coupon code will share the same name as other sellers, the discount you create will be unique to your booth.
  • Spread the word! Post it on your social media account, seller forums, and in emails. Your customers will not want to miss this event! On social media, use the following hashtags: #BonanzaHolidaySale, #HolidaySale, #shopBonanza,... (continued)


Getting Relevant and Targeted Traffic to Increase Sales

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Are you actively anticipating an avalanche of early holiday sales? Buyers are realizing that shipping times are less predictable than in previous years. Last year we saw early holiday shopping, and this year buyers may start even earlier. You can get a head start on holiday prep work by optimizing your listings for Search Engines. This Search Engine Optimization video with all our tips and tricks is a great place to start.

Search Engine Optimization on Bonanza

Help with Search Engine Optimization (SEO) on Bonanza is among the top requests from our community. We've built some great programs into our site to optimize your listings for you behind the scenes, but there's more you can do if you want to maximize your sales and get even more views from Google Shopping and our affiliates. From how to write your listing title to adding traits, I’m here to provide you with the details your listings need to include so that shoppers can find them!

Listing Title

  • Always follow the “Left to Right” rule: Brand, Gender, Product Type, Color, Size, Keyword Phrases
  • Make full use of the first 70 characters by using strong keywords
  • Do not use all capital letters... (continued)


Find The Best Amazon Alternative at Bonanza

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Bonanza won Most Recommended Marketplace, Best Communication, and Best Customer Service in the 2021 eCommerceBytes Sellers Choice Awards. We performed equally well in 2020. If you are an online seller you will find many advantages to selling products online from a booth on Bonanza. It is commonly known that Bonanza is a great eBay alternative, and there are even more reasons that it is the best alternative to Amazon.

Our Business: Built to Propel Your Business

At Bonanza, we empower entrepreneurs to create their dream businesses, minus the busy work. Building your online store takes vision, dedication, and time -- so you need to know you’re building on a solid foundation. That’s why we work tirelessly to create the best tools available to drive sales and help you build a vibrant, stable ecommerce shop.

Voted the #1 Amazon alternative in 2021

More Control

Take charge of your sales. Reach millions of buyers on Google Shopping and market directly to your own customers.

Free Listings

That’s right – listing your items on Bonanza is free. Listings never expire and you pay nothing until they sell.

Lower Fees

Tired of high costs? Our final value fees start at 3.5%. That’s about a... (continued)


Outfy Makes Social Media Marketing on Bonanza Simple

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Outfy has provided this guest blog. The Bonanza Partner Program features ecommerce services that we believe can help you grow your business. We receive no compensation for this blog post or if you subscribe to Outfy.

Social media is one of the most influential virtual spaces for an online business to be present in. It is used extensively to build networks, advertise products, and nurture brands.

Doing all this efficiently and successfully is, literally, easier said than done. It is for this reason that your online business on Bonanza.com needs a versatile, friendly, and financially rewarding tool to help you with your social media marketing plans.

In other words, if you haven't already, you should introduce your online business to the benefits of Outfy. Here is a bonanza of great reasons why.

A bonanza of benefits 

Because the world is rife with apps, the last thing you need is another one that has no good reason to be in your busy life. Happily, Outfy has a basketful of essential benefits for you. Let's get into them without further ado.

Widen your social media footprint

Outfy supports content creation and sharing for all the top social media networks, including Facebook, Instagram,... (continued)


New! Bonanza's Gold Membership Has TurboTraffic Advertising

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Now, Bonanza's Gold membership has TurboTraffic! You asked for it, and we heard you. In our Seller Survey and the Seller Advisory Panel, many sellers requested that advertising be added to the Gold Membership level. We're happy to share that this feature is now live.

Bonanza offers sellers five membership levels: Silver, Gold, Platinum, Titan and Titan Ad. And now, our most popular membership now has an extra perk: advertising! Gold members have already enjoyed added benefits like customizing your booth sort order and creating special sales promotions using visible markdowns, but only Platinum and Titan members received TurboTraffic. We have now added that extra boost of traffic to the Gold level.

Watch a short video on how to sign up for a membership.

TurboTraffic

TurboTraffic is an advertising program that Bonanza offers to drive maximum buyer traffic to sellers who are enrolled as Gold, Platinum or Titan members, or to sellers who have purchased an individual TurboTraffic Pack. It works together with Bonanza's standard advertising program, using the ad platforms you've selected to get maximum exposure for your booth.

How often and how long will TurboTraffic be enabled if I sign up as a Gold,... (continued)


Promote your Bonanza Booth in our Marketing Campaign

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What's the latest marketing trend, you may ask? Videos! This has been a full-on video revolution year for marketers. 63% of businesses have started using video content marketing. Videos allow you to authentically connect with customers on a deeper level. They rise above Facebook and Instagram for their ability to build trust, and trust is the foundation of conversions and sales. To help you use this valuable tool, we are starting a promotion called "A Word from our Sellers."

Is it really worth it to consider using videos for promoting your business? The simple answer is yes, it's worth it. Not only because everyone's doing it, but because it's easy to do and can have a large impact. Shoppers love to support small businesses. 90% of consumers watch videos on their mobile which goes hand in hand with the increase in sales on mobile phones. It works!

It's your time to shine!

If you create a video about your booth on Bonanza, we want to celebrate the event by helping you expand your audience. We will use our social media accounts, YouTube channel, blog, and other promotions to share your story. We want to shine a spotlight on the... (continued)


The Best Shopify Alternative for an Online Store of Your Own

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Bonanza is a collective marketplace with items listed by many sellers, but a Bonanza Webstore acts as a standalone e-commerce website. With a Bonanza Webstore, you get a beautiful online site which includes a secure shopping cart to sell your products through a web home that's all your own. 

Sync your eCommerce store inventory

Every Webstore is linked to a Bonanza booth, making inventory management easy and free. If you sell on other marketplaces, you can use Bonanza's auto-sync tools to keep it up-to-date across all platforms. Seamless and simple. Just the way we like it. 

Bonanza allows you to build an eCommerce website with the click of a button.

Our goal is to help eCommerce entrepreneurs build a profitable business, without any of the busywork. Since Bonanza is both a marketplace and a standalone eCommerce platform, you get a wide range of features for expanding your brand and bringing in more customers to buy products.

What Makes Bonanza Webstores Stand Out?

  • Your own brand. Along with a fully functional marketplace booth, which puts your brand name in front of buyers who are searching the Bonanza website, you can also create your own standalone “Webstore,” which is just like any standard website... (continued)


Welcome Bonanza's 2nd Seller Advisory Panel

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A huge shout-out to all our wonderful sellers who applied to join our Seller Advisory Panel! We were thrilled to see all the applicants and wish we could include everyone! In appreciation for your enthusiasm for Bonanza, we will be awarding 1000 tokens to all who applied. We hope you will take advantage of other opportunities to get involved, whether on the community forum or sharing on social media. We sincerely thank you for your continued support and passion.

The panelists that have accepted this new role represent diversity in our marketplace both in product representation as well as business size and technical experience. We are looking forward to hearing unfiltered feedback that will provide data and insights to help guide our roadmap in the coming year.

To introduce this new group, we asked each of the panelists to provide a brief biography. Without further ado, we are proud to introduce Bonanza's 2nd Seller Advisory Panel:

Tom Halfacer from ShopperLane Surplus & Resale

I am Tom (aka tomwayne1) and have been selling on Bonanza in my ShopperLane Surplus & Resale booth since 2008. My booth features an eclectic mix of things, from DVD movies and music CDs to hobby/craft supplies... (continued)


We're Celebrating Bonanza's 13th Anniversary!

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We naturally find ourselves, on the 13th anniversary of our start-up, reflecting on our accomplishments, our trials, and how often we hit the marks of personal and professional success and happiness. But you are probably thinking "It's Bonanza's anniversary? That means it's time for the annual membership sale!" We understand. It's a once-a-year opportunity for great savings on memberships that provide tools for success. 

NEW! Gold Memberships now include TurboTraffic! 

We’re so excited to show our appreciation for the Bonanza community that we've now added extra advertising to our Gold Membership! This is hot off the presses folks. We've heard you when you asked for more advertising and we are so excited to have this added to the Gold Membership. It is already included in the higher levels. 

Thank you!

Whether you’ve been with us since the beginning or are just starting out, we’d like to extend a wholehearted THANK YOU from all of us at Bonanza HQ. 

Thank you for your votes in the ECommerceBytes survey that won us the top spot for Customer Service, Communication, and Most Recommended.

Thanks to our first Seller Advisory Panel members for providing valuable insights into Bonanza's plans for future features and services.

... (continued)


Join Bonanza's 2nd Annual Seller Advisory Panel

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Last May, Bonanza created a Seller Advisory Panel consisting of 13 sellers with a variety of business models to help guide us in applying our resources where sellers need them most. We committed to listening to you - our seller community - and you responded by providing an outpouring of valuable insights. This group proved to be extremely helpful in identifying what was most important for us to work on during the year they served on the panel, and we are excited to get the next group elected!

Here is a list of accomplishments we were able to achieve based on the feedback received from our first panel:

  • Improve the eBay Importer’s importing and sync functionality
  • Increase visibility for Bonanza ads in Google Shopping
  • Improve Support service response times and instructions
  • Support additional payment processors in addition to PayPal by offering Stripe to all sellers
  • Help sellers fix listings disapproved by Google Shopping

We still have more to do, and the panelists were invaluable in helping us prioritize important upcoming improvements.

Join our Seller Advisory Panel

Listening to our sellers' feedback is the best opportunity we have to consistently enhance our marketplace. Now that we've worked with an advisory panel this... (continued)


How to be Featured on Bonanza's Coupons & Deals page

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We've wrapped up our community sale and want to thank all the sellers who participated. In case you missed it, we created a coupon code that all sellers could add to their booth. Sellers got the word out to their customers, we promoted the sale on social media, and we sent emails to past buyers to let them know about the sale.

40% of sellers that participated in our Spring Community Sale were rewarded with a sale from a buyer using the shared coupon code!

If you didn't use our shared code, SpringSale2021, you may have still received a sale from our Coupons & Deals page. We included a link to the page in our buyer emails. (A reminder to sellers, the coupon will remain valid until you remove it.)

How to get featured on our Coupons & Deals page

Even with the spring community sale over, you can still create a coupon or discount for your booth and have it featured on the Coupons & Deals page. Creating custom coupons automatically allows your booth to be shown on this highly viewed page. Not sure how to create a coupon?

Learn about creating coupons and discounts here

Everyone loves getting... (continued)


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