Relentless Simplicity - The Bonanza Blog

Welcome to the Bonanza Blog! Find all the latest news about our online marketplace, with information about getting the most out of selling online and effectively managing your online shop.

Bonanza Turns 11! Happy Anniversary Week

It’s already that time again — Anniversary Week has arrived! It feels like just yesterday we were celebrating last year’s 10th anniversary. We’re so excited to show our appreciation for the Bonanza community. Whether you’ve been with us since the beginning or are just starting out, I’d like to extend a wholehearted THANK YOU from all of us at Bonanza HQ.

$100 Gift Card Contest

This year, we’ve got tons of fun contests and giveaways lined up for Anniversary Week. First of all, we’re running a contest for all Bonanza buyers and sellers for the chance to win a $100 Bonanza gift card! It's super easy to enter – you can do that here.

We're also offering a special contest entry for our blog readers! 

Comment on this blog with one word to describe your favorite thing about Bonanza and we'll give you a bonus entry into the gift card contest. Here's some motivation to share a word: 

BonanzaGrace's One Word

My favorite word to describe Bonanza is INTENTIONAL. Here at Bonanza HQ, we work hard every day to build a site that makes ecommerce entrepreneurship accessible to all. We put effort and thought into building a company that serves... (continued)


Sales Tax Changes for Bonanza

Hello, Bonanzlers! Recently, several states have added Marketplace Facilitator Provisions to their sales tax laws.

What is a marketplace facilitator? A marketplace facilitator is a business or organization that contracts with third parties to sell goods and services on its platform and aids retail sales of at least $250,000 during a 12-month period.

That's us! This means that Bonanza has sales tax nexus in those states, and is thereby responsible for calculating, collecting, and remitting tax for all sales made to buyers located in those states.

What is sales tax nexus? Sales tax nexus is the connection between a seller and a state that requires the seller to collect and remit tax on sales made in that state.

As a business owner selling on Bonanza, you are responsible for collecting taxes when applicable. However, as of June 17, 2019, Bonanza will collect and remit sales tax on seller's behalf for all transactions where the buyer is located in Alabama, Iowa, New Jersey, and Washington State. This is thanks to a partnership with TaxCloud.

We recommend all sellers consult a tax professional in their state to determine their tax obligations. In this page and throughout our site, Bonanza is not acting... (continued)


3 Ways to Make the Most Out of Your Sustainable Packaging

This guest blog was written by a representative from noissue.co.

Ecommerce and sustainable packaging are two phrases that you rarely see together in the same sentence. Why? Because the combination is a bit of an oxymoron. When we think of eCommerce packaging, we think of miles of plastic wrapping, bubble-wrap and packing peanuts – nothing very eco-friendly! But this picture is slowly changing. Consumers now expect online businesses to integrate environmentally-friendly solutions into their operations – and this includes packaging! According to a European based study by Coleman Parkes Research in 2018, 92% of consumers would choose paper-based over plastic-based packaging, and 88% want more information written on packaging about its sustainability. If can you meet these consumer expectations, you stand to benefit massively as a brand.

In a nutshell, your packaging demonstrates to your consumers how sustainable your business is. After all, it’s the first thing your customer sees when their order arrives. And first impressions can significantly impact how brand loyal your customers remain. Just as a positive packaging experience can be incredibly beneficial, a negative experience can seriously damage brand perception, even with an excellent product.

Sustainable packaging can be a big selling point for your brand.... (continued)


CedCommerce’s Bonanza Shopify Integration App

This blog is part of our Bonanza Partners program. Bonanza did not pay for this app to be created, and does not make any money from the purchase of this app.
This guest blog was written by a representative from CedCommerce.

Many online sellers aim to diversify their businesses by listing their products on multiple sites that are popular among their targeted audiences. However, listing on several platforms has some downsides, like managing inventory and orders. This is where multi-channel sales apps come into the picture. These apps make inventory and order management hassle-free.

CedCommerce has designed a Bonanza Marketplace integration app that makes it easy to transfer your Shopify listings to Bonanza. We asked their team to share some of the highlights of this app – here’s what they said.

1. Bulk product upload

One of the greatest struggles of a multi-channel strategy is listing your items on every platform. With this app, you can upload your Shopify listings directly to Bonanza.

Learn more about how this process works

2. Profile-based product management

The app allows you to create item profiles and add details about an item before publishing to Bonanza. Similar to Bonanza’s shipping profiles, you can... (continued)


Importing Roadblocks that Sellers Forget to Ask About

This guest blog was written by a representative from Samuel Shapiro & Company, Inc.

You’ve probably heard the phrase “hindsight is 20/20.” Sometimes this phrase means “Now that I’ve experienced this situation, I know how to handle a similar one in the future.” Other times, it is used in lamentation — “This situation was unforeseeable, so there was nothing I could do to help it.”  

Although some things are unavoidable, there are ways to anticipate these proverbial “Road Work Ahead” signs and make changes before they slow down your momentum. Check out these tips from the international shipping experts at Shapiro.

1. Data doesn’t lie!
Look at your supply chain report card

If you aren’t tracking how your team is performing at each step in the process, you are missing out on important data. There are multiple factors (congestion, weather, holidays, provider quality, and so on) that determine how cargo moves. If you aren’t closely monitoring each link in your supply chain and reviewing your data, you won’t know who is responsible for the issue.

To help with this, some merchants create excel spreadsheets to collect data. If you use an international freight service like Shapiro, they have tools... (continued)


Seller Spotlight: At Peace Memorials

Good day! Back in June, we ran a contest as part of our 10th Anniversary. The lucky winner was At Peace Memorials (formerly AdamsUrns). We caught up with Adam to see how things are going, and to learn more about his story as an online seller.


How did At Peace Memorials get its start?
About 15 years ago, we had a passing in our family. When we met with the funeral home to discuss urns for cremation, the variety they offered was very limited and the prices were astronomical. I had a hard time finding something that really spoke to us and really defined who our loved one was. I thought to myself, "there has to be more out there,"" there has to be a better way to shop for urns. When I went online, I found a couple of sites, but still, the variety and pricing didn’t meet our expectations. I decided to make it my mission to help others find the perfect memorial product for their loved one, something that would really stand out and represent the interests and personality of the person they wish to memorialize.

Can you tell me more about your charity mission?
On one... (continued)


Bonanza Bulletin: First Quarter 2019

Extra, extra. Read all about it.

BONANZA BULLETIN: FIRST QUARTER 2019

Hello, Bonanzlers! It's nice to see you. After Punxsutawney Phil predicted an early spring, we hit the ground running in 2019. To that end, I’m happy to announce that we’re starting a new quarterly blog series called The Bonanza Bulletin. These posts will provide an overview of site updates and changes over the past few months. We’ll also include a sneak preview of what’s to come in the months ahead. Without further ado, here’s a recap of how our first quarter of 2019 went.

SELLER SURVEY RESULTS

As many of you might remember, we release a survey to our sellers at the end of each year. This feedback helps us identify and solve problems that Bonanza sellers face every day. We use this information to create a roadmap and plan our projects for the upcoming year. 

Marketing to past customers
One request from sellers was for more ways to market to past customers. This quarter, we're focusing on three key areas:

  • We are working on adding some seasonal marketing opportunities by identifying top-selling categories during key times of year and using that data to drive buyers to the site.
  • The Customer Marketing Toolis getting... (continued)


Preventing copyright infringement on Bonanza

Good day, Bonanzlers! Today, we’d like to discuss an important topic for online sellers: copyright infringement.

What is a copyright? A copyright is a form of intellectual property law. This means it protects original works of authorship including literary, dramatic, musical, and artistic works. Some examples are books, movies, songs, computer software, and photographs.

We trust that everyone on Bonanza is here to make an honest living. However, even the best intentions can go wrong, and people sometimes break the rules, knowingly or unknowingly. For these situations, we have a dedicated Loss / Risk Prevention (LRP) team that enforces copyright rules.

Bonanza's LRP Team utilizes several tools to help remove and prevent copyright infringing items. They notify sellers of claims or items that have been removed, as well as work with brand contacts to remove listings reported by brands as infringing on copyrights.

In addition to these tools, we have a couple of tools in development right now that will allow our LRP team to proactively remove infringing items in bulk, as well as identify copyright infringement of images used in item listings. 

We get by with a little help from our friends

Despite our best efforts, it’s impossible for... (continued)


Holiday Marketing Recap

Hello, and happy Friday! Over the past few months, our marketing team has been busier than elves at the North Pole. We’ve devoted time, energy, and even money into increasing sales on behalf of our sellers during the busiest shopping season of the year. I’m excited to give you an update on Bonanza’s marketing efforts over the past few months. Our 4th quarter strategy was to focus on sales-driving events, like Halloween, Black Friday, and the myriad of December holidays.

Halloween

Costumes and Halloween accessories sell historically well on Bonanza, since buyers know we're a great place to find everything but the ordinary. With that in mind, wanted to make the most of this opportunity to drive new traffic to our sellers in advance of the major shopping season.

First, we created a listicle blog post called 100 Halloween Costume Ideas. We also created a series of video ads to promote costumes on Bonanza. The first video campaign advertised buying unique items on Bonanza and drove home our tagline – everything but the ordinary. The other three videos were stop-motion style ads that advertised the many different Halloween accessories that can be found on Bonanza. Here are the videos,... (continued)


3 Ways to Save on Shipping Costs

This guest blog was written by a representative from 71lbs.

While Bonanza sellers are compiling their own holiday shopping lists, they’re also in the middle of the busiest shipping season of the year. This is when extra focus is placed on meeting customer expectations and preventing shipping costs from eroding your bottom line.

The latter is often on sellers’ minds, and for good reason. Shipping costs account for a significant amount of business expenses. In fact, a whopping 10% of revenue goes toward shipping for the average business – and Bonanza sellers are no different.

In addition, both FedEx and UPS are imposing their annual rate increases over the next three weeks. A couple of dates worth knowing:

December 24, 2018
UPS rates on U.S. Ground, Air Shipments and International Services will increase an average of 4.9%.

January 7, 2019
FedEx customers will see a 4.9% increase on Freight, Home Delivery, Ground and Express services.

These new rates mean sellers are faced with the challenge of whether to absorb the increase or find other ways to address this impact on their business. So, how can you offset the extra expense?

Buy Packing Products in Bulk

If you have a sense... (continued)


Ways to Increase Your Black Friday Sales

Close your eyes and imagine this:

It’s a cold and blustery Thanksgiving afternoon. You’ve slipped on your fuzziest pair of socks and donned your comfiest couch potato duds. You hear the soft crackling of a wood-burning fire and the sweet dreams of upcoming holiday splendor fill your mind.

Your belly is full of all your favorite Thanksgiving essentials, and muffled sounds of conversation can be heard in the distance. Just as you feel yourself drifting into a nice fireside slumber, a shock wave travels through your brain and your eyes snap open.

“Black Friday,” says your brain, and your peaceful mood is interrupted by the thoughts of the weekend shopping craze to come.

At Bonanza, we want to help you prepare for Black Friday so you don’t have to stress out over the holiday weekend. How are we doing this? By sharing holiday resources like:

We also want to help you set your booth up for success before Black Friday, so Thanksgiving can be spent relaxing with peace of mind. Today, we’re here to share three things you... (continued)


3 Ways to Make Holiday Shipping Memorable

This guest blog was written by a representative from ShipWorks.

One of the most important elements of the busy holiday season is the experience you create for your customers. In the search for gifts, buyers can go anywhere their web browser takes them, so how do you stand out and make sure they choose to shop with you time and time again? Believe it or not, the holiday shipping experience can be just as important as the holiday shopping experience.

Creating memorable moments while getting customers their purchases can delight them, keep you top of mind, and help create customer loyalty throughout this holiday season and beyond. Let’s look at a few ways to create holiday shipping cheer!

Find ways to offer free shipping

Although free shipping is edging closer to table stakes in the minds of many consumers, they’ll still be delighted to see that you offer it, particularly if you’re a niche business offering products they likely can’t find everywhere. This will be important during the holiday shipping season for shoppers on Bonanza, as shipping is one of the first things featured on the item listing page. As shoppers frantically search for options to hit those holiday deadlines,... (continued)


Top Trending Products for the Holidays

Hello, Bonanzlers! We hope you had a Happy Halloween. Here at Bonanza HQ, we're taking a hint from the candy displays at our local grocery store and moving from Spooky Season to the Holiday Season. Don't believe us? Check out this first-hand account* of our office uniforms: 

 
Image courtesy of VisualDNA

Okay, you're right: this is actually a meme and not a real Bonanza employee. Nonetheless, the holiday spirit is alive and thriving over here. With that in mind, we wanted to get the ball rolling and talk about something that's sure to be on the minds of sellers this holiday season: what products are going to sell? 

Trending products (according to Google)

Alas, we can't predict the future – but we can use a tool that is the internet's equivalent of a crystal ball: Google Trends. This tool lets you search for any keyword or search term and see its popularity since 2004. This can be super helpful when researching things like the seasonality and popularity of a specific item. Here are some of today's top trending products.

Beard oil 

Product image courtesy of creationhub

Seasonality: Over the past few years, there's been a seasonal spike... (continued)


Bonanza's Partner Program

Hello, friends! I can bear-ly contain how excited I am to share today's blog with you. I like to think of this blog as a virtual bear hug sent through the internet (with your permission, of course). 

Many of our favorite summer traditions are settling into hibernation – goodbye, 9pm sunsets and late-night ice cream runs. But for ecommerce sellers, the busiest time of the year is quickly approaching. If you're not prepared for the holiday rush, it can lead to panda-monium.

We want to make sure our sellers end 2018 on a high note, so we'd like to share some information about Bonanza's third-party partners. 

Cool! Tell me more about these Bonanza partners.

Our partnership program was designed as everything on Bonanza is — to support our sellers. Our goal is to make sellers aware of third-party services that can help them grow their ecommerce business. Think of these partners as friendly neighbears in the ecommerce world. Our partners provide endless selling tools like multi-channel inventory management, shipping services, and even branded materials. 

We have a dedicated team that works closely with our partners. Together, we create educational materials with companies that are experts in their field. Some partners also generously offer... (continued)


100 Halloween Costume Ideas for 2018

Shades_Green_v2_1

Halloween already?! We can't believe it either, but now is the time to start thinking about ways to make this Halloween season the best one yet. Whether you're looking for a cute kid's costume or want to rock a matching costume with your bestie, Bonanza's got something for everyone. Own your office costume competition and turn heads while trick-or-treating in these costumes. 

Here are our picks for the 100 Best Halloween costumes for 2018!

Prices may vary

 

Sellers: Interested in optimizing your booth for Halloween? Stay tuned for tips and tricks coming soon to the blog!


Halloween Costumes for Adults

Adults Halloween costumes can come in many forms. From a lifelike Game of Thrones cosplay outfit to a simple superhero t-shirt, here are some of Bonanza's favorite costume ideas for 2018.

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Zombie
$45.00

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Penguin
$60.00

s_l16001s

Angel or Devil
$29.95

F66164_1

Witch
$45.00

s_l16002s

70's Hippie
$27.71

woddy_toy_story_t_shirt_1

Woody T-shirt
$21.95

buzz_lightyear_t_shirt_1

Buzz T-shirt
$27.71

cool_aid_man_costume_1

Kool Aid Man
$68.99

dolores_westworld_costume

Dolores
$94.99

mantis_guardians_of_the_galaxy_costume

Mantis
$159.00

deadpool_costume

Deadpool
$289.99

The_Game_Of_Thrones_Dress_Cosplay_Daenerys_Targaryen_Qarth_Dress_Leather_Costume

Daenerys Targaryen
$112.00

Cosplay_Game_Of_Thrones_Cersei_Lannister_Dress_Daenerys_Targaryen_Qarth_Dress2_1

Cersei
$139.00

Khaleesi_Platinum_Blonde_Wig_Silver_Mother_Of_Dragons_Daenerys_Targaryen_Hair

Khaleesi blonde wig
$33.99

Adult_Women_s_Anna_Elsa_Frozen_Costume_With_Cape_Cosplay_Halloween_Costume

Elsa
$36.95

Pink_Sailor_Costume_for_Women

Sailor Moon
$40.99

Game_of_Thrones_Jon_Snow_Cosplay_Costume

Jon Snow
$40.99

Cosplay_Star_Wars_Jedi_Robe_Costume_Obi_Wan_Kenobi_Halloween_Outfit

Jedi Robes
$96.99

The_Legend_of_Zelda_Hyrule_Warriors_Link_Cosplay_Costume_Men_Halloween_Outfit

Link
$116.00

Elf_Green_Cosplay_Costume_Men_Prince_Halloween_Carnival_Party_Outfit_Custom_Made

Elf
$116.00

Halloween_Batman_The_Dark_Knight_Rise_Joker_Outfits_Movie_Cosplay_Costume_Suit

Joker
$126.72

Wonder_Woman_Costume_Diana_Prince_Cosplay_Outfit_Women_Superhero_Halloween_Custom

Wonder Woman
$138.00

Supergirl_Kara_Zor_El_Danvers_Cosplay_Costume_Super_Women_Superhero_Outfit

Super Girl
$140.00

Spider_Woman_Gwen_Stacy_Spandex_3_D_Cosplay_Halloween_Spiderman_Costume_Bodysuit

Spider Woman
$26.99

Teen_Titans_Raven_Cosplay_Costume_Women_Halloween_Party_Dress

Raven
$88.00

Rubies_Female_Superhero_Adult_Women_DC_Comics_T_Shirt_Set_Halloween_Costume

Super Hero... (continued)


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