Relentless Simplicity - The Bonanza Blog

Welcome to the Bonanza Blog! Find all the latest news about our online marketplace, with information about getting the most out of selling online and effectively managing your online shop.

Join our Site-wide Sale

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Happy December, Bonanzlers! I'm Judy, triage manager for the support team. I also own and operate my own business with a booth on Bonanza from my home in Kansas. I thought it would be fun to let loose and have Bonanza host a community-wide DIY sale! We can all create a coupon in our booths using the same code (BonanzaHolidays2020). Each seller can set their own discount for the code. As we spread the news of the site-wide sale, it will not only benefit our booths, but each other, as well! We will be harnessing the power of our sellers and harkening back to past, spontaneous sales coordinated in the Bonanza forums. The variety of sellers we have means there are gifts for just about everyone!

Everyone can join in!

  • The sale is aimed at shoppers looking for last-minute deals in early December when shipping is still a safe bet to arrive by December 24.
  • Our Community Sale will start on December 3rd and run through December 10th, 2020.
  • Sellers can participate by creating a coupon code and naming it 'BonanzaHolidays2020'.
  • You can choose any percent for a discount on your coupon. Although your coupon code will share the... (continued)


TurboTraffic Raffle Winners

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All the names from the comments on the blog were entered onto the Wheel of Names and we spun it to select our ten winners.

Here are our lucky winners of a free TurboTraffic package.

  • Amy_BargainBin
  • CountryLaneJewelry
  • public-direct
  • caprice86
  • TimePeace
  • themotorcyclestore
  • DavidL2727
  • Vintagesan
  • spanallin
  • Extra_Mile_4_You

I've already applied the traffic boost to the winners' booths. The extra advertising is starting today.

Congratulations to our winners and thank you to all that entered the raffle. Now is the best time of year to add a traffic boost to your booth! To purchase this extra advertising for the holiday weekend, click on the link below. For more information, check out Brianna's video.

Have a happy and safe Thanksgiving to all!


TurboTraffic Raffle

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We're in the fourth quarter now looking right at the holidays. Everyone is all set for some sales! We want to help you make them by having another TurboTraffic Raffle. Just comment below and you will be automatically entered into our raffle.

Since people are shopping for most items year-round, TurboTraffic packs are effective anytime. But they work best when the world is really in the mood for shopping - can you say, Black Friday? Cyber Monday? The entire month of December?

The holiday season offers more bang for your TurboTraffic advertising buck because shoppers are urgently purchasing gifts and are more likely to convert into sales. We’re raffling off ten TurboTraffic pack prizes right now so that you can take maximum advantage of the upcoming holidays.

Comment below by Tuesday at 5 pm on Nov. 24th to be entered to win TurboTraffic!                                                                                                     

I also wanted to let you know... (continued)


Seller Spotlight: ECUALAMA

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Hi, Shelly here. Occasionally we like to use the blog to shine a spotlight on some of our great sellers. We have a wonderfully diverse group of sellers on Bonanza, with a lot of small businesses you might want to support. I interviewed ECUALAMA this week to learn how their business started, what makes them tick, and what advice they have for other sellers. I'm excited to introduce you to Nataliya!

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Seller name:

Nataliya. Check out her booth here!

How did ECUALAMA get its start?

I moved to Ecuador from Russia, and one day I met a man in a park in Quito who sold snail cream. He had jars with cream and live snails. I decided it was an interesting product, so I bought it and sent it to my friends in Russia. A week later, they asked me to send them 10 more jars. I sent it to them and opened a Bonanza account, deciding that this product would be of interest to many. After that, I added some blankets to the booth, which the artisan families weave from alpaca. It was 8 years ago. This is how I started Ecualama: snail cream and alpaca blankets.

What advice... (continued)


The Unboxing Experience

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There’s scientific research behind the concept of retail therapy. When people are sad, they spend money to cheer themselves up. When people are happy, they spend money to celebrate that joy. Instant gratification and impulse purchases are big money makers for retailers. Taking advantage of the emotional aspect of shopping is harder for e-commerce sellers since instant gratification is removed from the equation. However, online shopping provides a rush that in-person can’t offer, and that’s sweet anticipation - the increase of pleasure by delaying or restricting it. According to Hubspot, “While consumers crave immediate ownership, they find the acquisition sweeter when they have to wait for it.”

Think back to the last time you received a package in the mail. Excitement and delight most likely washed over you as you eagerly ripped it open. Imagine how much better the experience would be if, instead of its’ typical bruised cardboard box, your package arrived and looked like an actual gift. Creating a thoughtful unboxing experience is a low-effort, high-impact way to wow your customers. This is the final opportunity to let your brand shine and leave a lasting impression, encouraging repeat shoppers, and providing a consistent experience from beginning to end.

... (continued)


New! PayPal Credit

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Shelly here! We've heard from our community that you want more payment options on Bonanza. This past spring, we made Stripe available as a payment processor to all sellers. As the holidays grow nearer, we've added a new payment option in the cart: PayPal Credit. Shoppers can use PayPal Credit's digital, reusable credit line to shop at any seller's booth on Bonanza. Whether you're buying the perfect gift or purchasing a new couch, you can get 6 months special financing on purchases of $99 or more every time you shop with PayPal Credit.

With PayPal Credit, customers can pay over time, while you, the seller, get paid in full, upfront, every time. You take on no additional risk — PayPal even collects the payments — so you can confidently go about business as usual with the support of one of the most trusted digital wallets. Buyers will get a credit decision in seconds with a quick application, making larger purchases feasible.

As a buyer, PayPal Credit is everything you love about PayPal – and more.

All the benefits of PayPal when you shop with PayPal Credit

Purchase Protection

If something goes wrong with your order, PayPal will reimburse you... (continued)


Getting Positive Feedback

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In the last two blogs, we talked about transparency and communication. Today, let's talk about feedback.

Simply sending your customer a reminder to leave feedback is an option, but there’s a better way to bring it to their attention. Instead of contacting a customer out of the blue and telling them how valuable it is for you to receive feedback, start a conversation about them. Your priority should be ensuring your customer is satisfied. Let “asking for feedback” be an afterthought. If your customer is already satisfied with your product, it will feel natural to end the interaction with a link to provide feedback or a review.

When a buyer leaves feedback - whether good or bad - you should thank them for taking the time to rate the experience. If the feedback is negative, ask how you can improve in the future, then be sure to follow through and make those changes. Many sellers wish to just get their bad feedback removed from the site, rather than identifying where the breakdown was in the process and then adjusting as necessary to avoid bad feedback in the future. Being proactive about your customer experience will be beneficial to your business in... (continued)


Customer Communication

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Elements of a Stellar Customer Experience

There are three main components your business should focus on - transparency, communication, and feedback. In this second of a three-part series, we'll address communication.

Communication

Similar to transparency, communication is a crucial pillar in the foundation of your customer service experience. It starts from the first moment a shopper finds your listing and continues even after the shopper has received their order.

Prior to purchase:

  • Make yourself available to shoppers. The manner in which you handle questions will speak volumes to a customer who has never shopped with you before. It’s your first chance to prove that you are trustworthy, helpful, and eager to earn their business. It also helps remove other potential barriers to the purchase, such as “Will this fit me?” or “Will this part work with my car?” If you’re new to Bonanza, here’s a quick refresher on how email works on Bonanza (we call it 'Bmail').
  • Strive to make your response times as quick as possible. This helps prevent shoppers from abandoning their purchase and looking elsewhere, and it gives shoppers an idea of how future business with you will proceed. In this day and age, people don’t expect... (continued)


Transparency for a Stellar Customer Experience

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As an independent business in the big ocean of ecommerce retailers, providing excellent customer service is not an option – it’s a necessity. We promise we’re not saying that just because we think it’s nice to be nice (although we do). Nearly three out of five Americans (59%) will try a new brand or company if they think they’ll have a better service experience. With countless retail choices only a click away, online shoppers can (and will) do this easily.

There’s also the matter of repeat business to consider. On average, you are seven times more likely to sell to an existing customer than to acquire a new one. Providing superior customer service is one of the best ways to ensure that you stand out in customer’s memories the next time they are shopping.

So what exactly makes for a stellar customer experience?

Elements of a Stellar Customer Experience

There are three main components your business should focus on - transparency, communication, and feedback. In this first of a three-part series, we'll focus on transparency.

Transparency

Transparency refers to being upfront and honest with customers whenever possible. It increases the likelihood of positive feedback, which helps you get new customers.... (continued)


Relisting Items

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Hi folks! I'm Wanda, a Seller Happiness Producer on Bonanza's support team. I work with Brianna making tutorial videos for our help pages and YouTube channel. I just finished a new one called "How to Relist an Item on Bonanza".

Once an item is sold on Bonanza, it can no longer be edited. This means you cannot update the quantity and set it back for sale, but we have a simple tool you can use to relist that item. #relentlesssimplicity

Relisting items

To relist your item(s), hover your mouse over the "Selling" link and select "Recent sales" from the drop-down menu.

Locate the order containing the item(s) you wish to relist, then click the "Relist items" link under the transaction summary. 

All items in the order will be set to "Items ready to post" status. You must update your booth from the "Selling > Add or edit items" page to post the item(s) in your booth for interested buyers to view and purchase. You can delete any items from the order that are not in-stock prior to updating your booth. 

I have more than one quantity of my item available, do I have to relist it every time... (continued)


More Discounts?

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We know you are working hard getting your booth ready for the holidays. You may be feeling stress from the onslaught of events of 2020. We want you to know that we are working hard to make your online business at Bonanza a little bit easier while keeping expenses low.

You may have read Greg's post on commission-free sales. We hope you have had a chance to use those tools. If you don't remember them all, take a moment to check it out. One of the ways he mentions making sales without paying any Final Value Fees is the Bonanza Promotions program. I know it sounds crazy, but we really do have a program where we give our fee away to your buyers. 

Say again?

Bonanza Promotions are a benefit of our advertising program and a great way to get more eyes on the items in your booth at no additional cost to you. Marketed as an “Employee Discount,” we simply forego what we would collect from you in sales commission fees, and pass that amount on as an enticing discount to shoppers.

How does it work?

We advertise your items to Bonanza shoppers via email coupons, dropped cart... (continued)


Custom Categories by Brianna

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Hi everyone! I made a new help video and I want to share it with you. This one is about how to create custom categories. It may be helpful to those of you selling holiday items this season, or for folks selling books, sports cards or movies.

Bonanza uses standard site categories that will match up with Google Shopping for advertising or with eBay for importing. With booth categories, you can create categories specific to your booth so that buyers can browse your inventory exactly the way that you want them to. A shopper could reach your booth from a Google Ad for a costume mask you have, then easily navigate to see other items in the same category.

How to create a custom category

To create a custom category, you just add all the categories you want displayed in your booth on the "Categories & sorting" page in your "Selling > Booth settings." Then, when a buyer enters your booth, the normal list of categories posted on the left side of your booth homepage will be replaced by the categories you put in your custom categories box. 

Note that order does matter. Whatever order you create your categories in... (continued)


Resources for Sellers affected by Wildfires

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There have been multiple fires in the western United States that have left destruction and devastation in their paths. 94 large fires have burned 4.6 million acres. More than 30,000 firefighters and support personnel are assigned to incidents across the country. Evacuation orders remain in effect for communities near 36 large fires in the West.

 

Many Bonanza sellers have been impacted by these fires, as well as by recent hurricanes, so first and foremost we'd like to extend our condolences to those struggling throughout this time. Our thoughts are with you and we are hoping for safety for you and your loved ones.  

We'd also like to offer some resources for sellers who understandably might not be able to keep up with their booths for the time being. There are many options available for you: 

Place your booth on vacation. 

If you'd like your booth to be temporarily offline, Bonanza offers a "Vacation mode" feature that will automatically set all listings to "Reserved" status while you are unavailable to fulfill orders. Visit your Booth settings from the Selling dropdown in the upper lefthand corner of any page and set "Booth currently on vacation" to "Yes." You can... (continued)


Raffle for TurboTraffic

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Hey Bonanzlers! Here it is September already. How is everybody feeling about the three weeks of summer remaining and the beginning of a new season? As we head into fall, the holiday season is just around the corner. School is starting online for some, in-person for others, or a combination thereof. We hope you all have been able to make adjustments to the family's schedule to accommodate any new learning processes.

School Clothes and Supplies

Shoppers on Bonanza are looking for school clothes and supplies. Sellers should be checking their listings to make sure they have appropriate search terms included in their titles and descriptions. Remember, there’s no such thing as too much information. Describing your products in greater detail will only increase the views on your listings. Conversely, the less information you provide, the less precisely Google can match your ads with search queries.

Halloween Decorations and Costumes

Once you have the kids all set for school, next up is Halloween. Parents will find ways for the family to celebrate the holiday. My daughter plans for Halloween all year long, but most folks start shopping right about now.

Google is trending these search terms:

  1. Peppa pig Halloween... (continued)


Q3 Update

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Hello there! It's really hard to believe that in some areas school is already back in session and that summer is giving way to fall. This must mean that it's time for our Q3 update! Earlier in the year, I laid out our 2020 roadmap , then the Q3/Q4 priorities. Now, I'd like to update you on Holiday progress, emerging issues, and our core areas of focus:

  • Privacy, Compliance & Fraud Reduction - ENABLING BUYER TRUST
  • Seller Value Creation & Community
  • Traffic Generation & Site Speed

Progress we're making -

Privacy, Compliance & Fraud Reduction - ENABLING BUYER TRUST

  • Created a Compliance Dashboard, which greatly reduces the time to identify and act on bad sellers
  • Streamlining IP Infringement Reporting Process
  • Work to improve suspension messaging
  • BBB and TrustPilot account monitoring & responsiveness
  • Tracking and improving Buyer Customer Support experiences

Creating Seller Value:

  • Evaluate and deploy shipping label alternatives to limit seller business disruption during the holidays
  • Offer return labels and Canadian / international shipping label options
  • Launch additional payment methods to give our sellers and buyers more choices
  • You've provided feedback that our current billing schedule can be difficult to work into a budget and may impact seller cash flow.... (continued)


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