Buildable pomade for texture and definition. Delivers a non-sticky, greaseless finish to create versatile looks without residue. Provides protection against environmental stress such as humidity and pollution. BENEFITS: Flake-free formula Semi-matte finish Create light texture definition Contains ingredients that are known to protect hair from sun damage. Protects against environmental stress, such as humidity and pollution. USAGE: Work a pearl-sized amount into palms of hands, then distribute evenly through dry hair and style. PRO TIP: A great product for shorter styles to create definition and hold. Cocktail Tip: Semi-Matte Pomade with Anti-Frizz Serum to tame any fly-aways on sleek looks.