The PUR PLUS Water Pitcher Dispenser Replacement Filter reduces 3x more chemical physical substances compared to Brita's leading pitcher filter* through its powerful 3-in-1 genuine PUR filtration technology. This easy-to-change replacement water filter is WQA certified to reduce lead. It has also been rigorously tested and certified by NSF to reduce microplastics, chlorine, mercury, copper, zinc and other chemical physical substances*** that can cause bad taste and odor in your drinking water. Did you also know that the PUR PLUS pitcher and dispenser replacement filter can help save you up to $75 per month compared to bottled water.** To continuously enjoy, cleaner, better tasting drinking water, remember to change your PUR PLUS Water Pitcher Dispenser Replacement Filter (PPF951K(TM)) every 2 months or after 40 gallons of use. Be cautious of 'off-brand' water filters. They are not tested nor certified to filter the same as Genuine PUR PLUS Water Pitcher Dispenser Replacement Filters in PUR and Beautiful by PUR systems. Genuine PUR PLUS water filters are the only water filters certified to reduce chemical physical substances when used with your PUR PLUS or Beautiful by PUR pitcher or dispenser system. At PUR, we believe that everyone deserves cleaner, better-tasting drinking water. That's why we've been developing innovative, superior water filtration technologies for over 35 years. Disclaimers: *Versus best-selling Brita pitcher filter OB03. Brita is a trademark of Brita LP. **Based on comparing a year's worth of bottled water (16.9 oz) to a 6 PUR pitcher filters. Based on Nielsen US Scantrak sales. ***Like other leading brands, PUR does not filter microbes. As of 2/1/24 Brita and ZeroWater were not certified to filter microbes. Brita is a trademark of Brita LP. ZeroWater is a trademark of Zero Technologies, LLC. 3-in-1 POWERFUL WATER FILTRATION for better tasting drinking water. PUR PLUS filters are NSF certified to reduce microplastics, chlorine, and other chemical physical substances that cause bad taste and odor in your drinking water. LEAD REDUCTION FILTER PUR PLUS water filtration pitcher filters are WQA certified to reduce lead other harmful chemical physical substances that could be in your water.*** LONG LASTING, 6-MONTH VALUE each PUR PLUS Water Pitcher Dispenser Replacement filter is engineered for up to 40 gallons of cleaner water filtration or 2-months of regular use. EASY TO INSTALL PUR's LockFit design lets you quickly and easily lock your PUR PLUS Replacement Filter into your PUR PLUS pitcher and dispenser system and prevent unfiltered water from mixing with filtered water. PUR PLUS pitcher Dispenser replacement filter can help you save up to $75 per month compared to bottled water. **