With an intense and earthy flavor, coffee drinkers love this blend for its smooth, mellow, and aromatic notes. Crema Aroma is a balanced blend of carefully selected Arabica and Robusta beans. Its long-lasting creamy texture makes it ideal for your milk-based recipes and preparations. Lavazza, established in Turin, Italy, in 1895, has been owned by the family of the same name for four generations. The world's seventh ranking coffee roaster, today Lavazza is the retail market leader in Italy