Removes stains: This toothpaste is formulated to remove up to 15 years of stains with twice-daily brushing, providing noticeable whitening results. High hydrogen peroxide content: The toothpaste contains 5% hydrogen peroxide, which is a powerful whitening ingredient often used by dentists. This high concentration helps to effectively whiten teeth both inside and out. Enamel safe: Despite its powerful whitening properties, the toothpaste is enamel safe, ensuring that it doesn't damage the tooth enamel. It is suitable for daily use. Dentist-recommended: Powered by the same teeth whitening ingredient that dentists use, this toothpaste aims to deliver professional-level whitening results that will impress your dentist. Overall, Colgate Optic White PRO Series Daily Whitening Toothpaste seems like an effective option for those looking to achieve a brighter, more radiant smile with the convenience of daily use.