Avlon Affirm Normalizing Shampoo Affirm Normalizing Shampoo was developed to assure complete hair neutralization. The acid balance is pH 6.0 in a detangling, concentrated shampoo formula such as this. The unique color indicator in shampoo lathers pink when hair is not completely neutralized. Affirm Normalizing Shampoo reduces surface porosity and eliminates static electricity. - Produces rich lather to effectively cleanse and eliminate all residual relaxer traces. - Color indicator turns lather from pink to white when normalization is complete. - Insures that just-relaxed hair has returned to the normal pH range. - Contains natural botanical extracts and humectants to moisturize hair. - Repairs damaged areas along the hairshaft. - Helps re-align and close cuticles. - Leaves hair tangle-free and manageable. - Economical to use.