Opinions requested: variations or not?

In your opinion, is it more ideal to utilize product variations or take the time required to list each variation as individual products?

Which would you consider the best option for the Customer? And, Google, would that option work best for them also?

Hope that’s clear.

asked about 5 years ago

1 Answer

Not every item category offers variations in listings. However, I think they are very useful to sellers when they are. Google is fine with variations.

answered about 5 years ago

tomwayne1
Reputation: 8637
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7 Comments

MagnoliaScreens says: March 13, 2020

Thanks Tom. Following up and [URL removed] Do you or anyone else know how to make all (or at least more than one) variation show up in Google Shopping?

MagnoliaScreens says: March 13, 2020

[URL removed] When we sold Lifestyle Screens, we used variations for each height offered (7, 8, 9 and 10) but all we could find on Google Shopping was one listing for each of those products – usually always the 16’ wide models. 8, 9, 12 and 18’ wide are also fairly common but did not show up in results.

MagnoliaScreens says: March 13, 2020

It seems possible to set this up in Woocommerce and maybe Shopify too, where we can [IIRC] set product titles for each variation.

tomwayne1 says: March 13, 2020

https://support.bonanza.com/hc/en-us/articles/360000650871-Including-Additional-Google-Shopping-Attributes

tomwayne1 says: March 13, 2020

[URL removed]

MagnoliaScreens says: March 13, 2020

Highly likely I’m complicating this, more than it needs to be. Based on the second link, it seems item_group_id is needed. I’ll play around and try stuff in search optimization. Thanks again, Tom.

MagnoliaScreens says: March 13, 2020

This also helped, thanks to [URL removed] [URL removed]

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