Many aspects of modern living, including air conditioning, contact with man-made fibres and air pollution contribute to a build-up of static electricity in the hair.
Even brushing and towel drying the hair can increase these levels, causing the surface of the cuticle to become rough.
Consequently, hair may have a dull appearance.
High levels of static charge can also cause hair to become "fly-away" and difficult to style.
The active frizz-control ionic generator in the Ultimate Brush produces
a stream of negative ions which act to neutralise the static charge,
smoothing the cuticle for shiny, smooth and manageable hair.