This was a mail away Kellogg’s promotion from back in 2007, when Kellogg’s partnered with Disney/Pixar during the release of CARS. Item has been in storage since purchased. The plate is made of aluminum.

Thus was the Text on the back of the cereal box:

Make a custom license plate!

2 roadworthy designs to choose from!

Mater or Fillmore!

Full-size metal license plate – perfect for your room, your locker or anywhere you want!

Put your name on a license plate with included stickers.

Mail-in offer!

Free with five CARS tokens or $2.99 shipping & handling plus one CARS token and Official Order Form inside specially marked packages.

Offer good until 6/30/07 or while supplies last.

See inside for details.

Recommended for children ages 3 and older.

Not actual size. (Refers to the license plate images shown on box.)

Actual item may vary.

Actual size: 12" W x 6" H.