Diesel is an innovative international lifestyle company, producing a wide-ranging collection of jeans, clothing and accessories.


 Since its creation in 1978, Diesel has experienced extraordinary growth and has evolved from being a leading pioneer in denim into the world of premium casual wear, becoming a true 


alternative to the established luxury market.


Company produces no less than 3,000 new products every season and each one derives from a process of enormous creative freedom, ensuring constant innovation.