Keep Me Vivid Sulfate Free Shampoo

The latest sulfate-free technology gently cleanses to maintain vibrancy of fast-fading hair colors.

Change the game in hair color with this vivid shampoo. Made with a high-performance formula to keep hair color vibrant and gleaming. Gently cleanses the hair while maintaining the vibrancy of fast-fading colors. Sulfate-free and works great for all hair color types like brunettes, blondes, pastels, reds, coppers, mocha and more!

• Next generation milky high-foam lather
• Gently cleanses hair
• Maintains vibrancy of fast-fading colors
• Helps combat hair color fading
• Sulfate-Free