Item description for Paul Mitchell The Demi (Choose your color)

No-Ammonia, No-MEA, No-Lift Formula - Won’t lighten the hair’s natural pigment.
Neutral pH - Gentle on hair, providing just enough swelling to facilitate dye development and penetration slightly beyond the cuticle.
Mix of Direct and Oxidative Dyes - Create a longer-lasting hair colour that lasts up to 4-6 weeks.
Soy Protein - Smoothes the cuticle to make hair feel softer and better hydrated.
Plant-Based Lipids and Oleic Acid - Condition, nourish and soften the hair for a silky feel and styling control.
Fast 5-20 Minute Processing - Creative control over minimal to maximum deposit. Allows easy fixes via tonal adjustments and colour corrections.