Relentless Simplicity - The Bonanza Blog

Welcome to the Bonanza Blog! Find all the latest news about our online marketplace, with information about getting the most out of selling online and effectively managing your online shop.

Case Study: Social Media and Bonanza

For more tips on perfecting your listings and sharing on social media, make sure to check out these resources on Bonanza:

The world of social media is fast-paced and constantly evolving. It is important to stay up to date on changes to social sites as well as best practices and tips. To do this we recommend following your favorite social content providers. Here are some of our favorites:

Don't forget, we’re running an anniversary contest where you can rack up points for completing certain actions. These actions range from low impact (like visiting our Facebook page) to high impact (like signing up for an annual membership) and their point values scale accordingly. For example, you’ll automatically get 5 points for being a Bonanza seller — go you! 

Our first place winner will receive a Deluxe Booth Prize Package, which consists of:

  • 1 TurboTraffic Package
  • A Seller Spotlight
  • A booth consultation
  • A Custom Badge for profile... (continued)


It's Anniversary Week at Bonanza

Celebrate good times, come on! Let’s celebrate.

Welcome to Anniversary Week, Bonanzlers! Can you believe Bonanza is turning 10 this year? We’ve been celebrating like any 10-year-old would: by eating bagel bites, listening to Selena Gomez, and riding razor scooters around the office.

Okay, not really. We’ve actually been dreaming up ways to thank those who are responsible for helping us make it to age 10. If you’re reading this, you’ve played a role in making Bonanza the place it is today. Whether you just joined Bonanza (hello, new friends!) or have been a longtime member since our birth, we appreciate you.

Join the Cool Kids Club (trademark pending)

As a way to say thanks for using Bonanza, we are running our annual Membership sale promotion.

Save an additional 25% off annual Gold, Platinum, and Titan membership subscriptions, now through June 22nd.

Sign up now to save on membership-only features designed for professional sellers like you:

Purchasing an annual membership during our sale will save you up to $900 off the monthly subscription price. With no contracts required, what do you have to lose? Don’t miss this opportunity for huge savings on a membership that will benefit your business... (continued)


Seller Survey 2017 Results

For the first time in recent history, April showers really did bring May flowers to Seattle. It’s been sunny for two days, so we at Bonanza HQ have become emboldened to rock our Birkenstocks sans socks and take our lunch breaks in the park.

And just as this warm weather has our outsides feeling warm and smiley, this year’s seller survey results have had the same effect on our hearts. We got tons of helpful insights that have impacted our business goals for 2018. If you provided feedback on the survey, please accept a hearty “THANK U” from all of us at HQ.

The results of last year’s results

Before we get into our goals for 2018, we thought a recap of last year’s survey results might be helpful. Here’s an update on our 2017 projects:

Increased advertising efforts

1. Advertising for your Webstore

Many sellers have stated that the biggest risk for opening a Webstore is driving traffic on your own. With that in mind, we created the Webstore Broadcaster. This tool automatically creates Google Shopping ads for your Webstore on your behalf. No more spending hours tweaking keywords and guesstimating ad bids. Simply choose how much you’d... (continued)


How to make commission-free sales

Since the beginning of time (or at least 2008) we’ve been sweating the small stuff so that you don’t have to. But when you go the extra mile to drive traffic to your business, we think it deserves recognition. Unfortunately, we can’t track each of you down individually for a hearty pat on the back, but that got us thinking: is there another way we can acknowledge these above-and-beyond efforts?

The answer is yes: commission-free sales. We want to make sure you have the tools you need to succeed on Bonanza, and we feel that sharing information about how to make commission-free sales can help with that.

There are three ways to receive commission-free traffic:

  1. Use a website as a free traffic source
  2. Use your free referral link in your own marketing efforts
  3. Create a customer marketing coupon

Commission-free means that when you make a sale as a result of the above efforts, you won’t pay any final value fees. These sales include any sales made to buyers whose last arrival to Bonanza came via one of these three methods.

Why do we look at the last arrival to Bonanza?

Our birthday wish is to become clairvoyant, but until that... (continued)


Introducing BonanzaVoice Virtual Assistant

Apple's got Siri. Amazon's got Alexa. Microsoft's got Cortana.

What do they have in common? As of today, they all begin their descent toward irrelevance, as we boldly announce the launch the next big thing in voice recognition. We are thrilled to present your newest friend in the AI business, BonanzaVoice!

Now, you can use voice technology to search for items on Bonanza, navigate to help articles, pay your bill, send feedback to Bonanza, or dictate messages to other users. BonanzaVoice is accessible for logged in users via the banner at the top of any page. Simply say what you'd like to do and see instant results.

When accuracy matters

To some, it may seem a perplexing question: what does Bonanza have to prove in the voice recognition space, given the recent strides of our better-funded rivals?

I'm sorry, I didn't quite catch that. Could you repeat the question?

Sound familiar? Then you know the answer.

BonanzaVoice differentiates by focusing on what we call PerfectMatchtm Accuracy as a starting point. When you're conversing with your computer, you don't have time to waste having your queries repeated back to you, or worse, not understood by some... (continued)


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